Dealers are inundated by vendors all wanting you to be their customer. Who do you trust? How do you know who the true experts are? When you get conflicting information, how do you know who is right? Just because an agency is great with traditional advertising, they may not necessarily be the best partner for your Digital efforts. How do you know?
At Smarter Dealers we speak Automotive Digital . We understand Digital Marketing unique to the Auto industry and we understand Automotive Retail. We help our Dealers define their Digital Marketing Strategy and help select the best vendor to execute that strategy. With over a decade of hands-on Automotive Digital Marketing experience, we’ve seen what works and what doesn’t. We can help you develop a strategy that will enable you to reach your sales goals.
The first step for any Dealer is to set clearly defined goals and the expected results from their Digital Advertising partners. This isn’t always as simple as it seems. Each dealership is unique with their own website conversion rate, their individual close-rate and their market’s competition and demand – all things that should be considered when developing your strategy. Additionally, a solid marketing strategy is based upon your unique business objectives. A store who sells 200 cars a month, may not have the same strategy as a store that sells 50.
The fundamentals of a solid strategy (multi-channel approach, impression share, e.g.) may be similar, but a good partner will construct a plan around your unique and specific business goals and performance, and deliver a clearly defined path to get you there.
We offer project-based strategic consulting if you are evaluating vendors, or we can work on an ongoing basis with your Digital Advertising partner on your behalf, to ensure your strategic goals are being met.
Ever sit through a meeting and feel as though most of it went over your head? Relax, your Digital Liaison has you covered. Your Digital Liaison can represent your best interests in meetings, and help educate you along the way.